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利用社会媒体的最佳演讲


发表时间:2013-12-06     发布人:     阅读:2999 次      (49)

利用社会媒体的最佳演讲

这是TED (Technology, Entertainment, Design 科技、娱乐、设计)整理的一些比较好的关于社会媒体的演讲。摘译自The Best TED Talks To Make Use Of Social Media

如果您注意到了本文,看来您开始关心如何很好地利用互联网上社会媒体了。 单纯从解决问题的角度直接去寻求工具,有时候倒不如从更大的角度来思考。 我们怎么让互联网变成我们的在线社区呢?这里,我们将介绍一些专家的观点。

下面的专家,有一些是 免费电子书社会网络(social networking)的作者。

Lalitesh Katragadda: 制作飞向灾难发展经济的地图

在展望未来之前,让我们回顾过去的成功。谷歌地图(Google Maps)和群包(crowdsourcing)迅速改变了慈善人士有效地寻找那些贫困者的方式

Ethan Zuckerman: 倾听全球的声音

尽管社会媒体打通了世界范围的信息通道,人们倾向于接受跟随与他们类似的人群。全球化的意思是指,无论海角天涯,志同道合者将获得共鸣

 

James Surowiecki: 当社会媒体变成新闻的时候

他发现,社会媒体的转捩点是2005年的海啸。那些与这次海啸相关的自发博客和视频,比传统新闻报道更到位。本质上,这就是云智能————众人的智慧(wisdom of crowds)。如果你只关注自己那个很小的网络,那倒是很危险的。

 

Matt Ridley: 当主意有了性别以后

简而言之,人们的主意分好主意、馊主意和高明的主意。那些精妙的主意往往来源于思维的碰撞与升华(集思广益)。所以,走出去,分享你的想法!

 

Clay Shirky: 社会媒体是怎样创造历史的

在这个精彩的演讲中,他介绍了人们是怎样绕过内容审查来共享信息(至少暂时可以突破信息封锁),社会媒体因此改变我们生活的基本的东西。

Seth Godin : 我们领导的社区(部落)

社区是点带现代社会交流和协作的一个基本方式。大多数都在尝试改变这个世界,来修补需要修补的地方。以前,广告和教育是驱使人们改变的主要方式;现在,我们简单地改变他们:领导一群愿意改变的人

Howard Rheingold:协作

我们已经被参与与协作的效果所吸引。从沟通方法的历史来看,社区的管理是共同促进的。今天,互联网上很多社区和公司就是靠与那些并不认识的人协作而生存发展的。我们已经具备与陌生人分享财富与知识,并让所有的人回报更多的能力。他介绍了很多协作方式来开发新的方案、财富和健康。

Hector Ruiz:联系世界

到2015年,我们与外界的联系达到50%通过互联网。这个不仅影响那些才能上网的人,而且将改变全球在线对话的多样性。一个例子是人有个天性是对解决问题有热情。他有个很大的公益想法,结果找到很多愿意帮助他的人,能把想法付诸行动。

Yochai Benkler:新开源经济(open source)

Yochai Benkler和Howard Rheingold在社区和在线协作方面观点相同。现在已经出现了很多雄心勃勃的众源项目,让人不仅期待这些众源和无中心的协作项目到底能走多远。

Gordon Brown: Wiring A Web For Global Good

他建议我们使用联通性来 共享关于全球贫穷、经济和气候之类问题的思想。我们对贫穷和战争充满同情,虽然那是遥远的事情。我们中大多数具有人类共同的道德,现在具有垂手可得的通讯 设施和协作工具可以动员公众行动起来解决这些世界问题。他建议建立全球性机构来反映公平和责任的理念、关注环境、建立穷富国家联系、帮助穷人自强等。

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